Coors Light Campaign - Finals and Mock-ups
Bachelors Third Year - Global Design Cultures
This is my most recent project, and my 3rd project in my Third Year of University. This project is similar to the Design Challenge Brief from Second Year, but is more focused on helping a brand out, rather than tackling a competition. I chose to work with Coors Light, who are looking to create a campaign that aims to tell 21-27 year olds to sit back, relax and take breaks with Coors Light. They also want to expand into this age bracket through social media. I chose to push them into the Gaming and eSports markets, as its a huge area thats thriving with potential for brands to get involved with, with their target audience being very prominent in the market.